A good idea can be bad if you launch it too soon. Surrfing through my online mobile phone account in France, i discovered that Orange has launched an SMS-game where you can play a loto-like game just by sending 7 lucky numbers to a short (premium of course) number. The next day you receive the results to know if you earned 100k Euros or other prizes. Fast and easy! But what a shame for me! I launched indeed a similar service 5 years ago (LuckyVillage) that this kind of service was not interesting so much companies like Orange: let s call me an unlucky visionaire :)