OurielOhayon

ROVER YES, BUT DANONE NO!

MG ROVER, the british car manufacturer has been aquired by a chinese carmaker. In the UK no one protest against this acquisition contrary to what “could” happen in France with Danone and Pepsico. It tells a lot about the difference of mentality between France and UK. The second know how to play by the rules and consider, even if it is painful, that an acquisition is not a taboo even when it comes to its most emblematic brands. It can even be a vertu : in that case the company is saved from the bankrupt.

TAITTINGER YES! BUT DANONE NO!

Taittinger, the famous and prestigious champaign french company was sold to an american hedge fund. But here, on the opposite of the “Danone Episode” , the french political class has nothing to say. We can sell champaign to americans but not yogurts. Why???? Maybe Taittinger is not “French enough”? Maybe this world class company is not a “jewel of the french industry” as Prime minister De Villepin is claiming for Danone? Or maybe because the (political) interests are not the same: smaller company, less employees, less people drink champaign than eat yogurts…and therefore less benefits to make noise out of it….What a joke!

PEPSICO WOULD BUY DANONE: CHIRAC STAY OUT OF THIS!

               

Rumours are being more and more reported than Danone Group would be acquired by Pepsico. We will know in the future if this is just a rumour. But what makes me crazy already is that the french government declares himself preoccupied by this potential operation and even wonders if they can prevent it. What the hell do they think they are doing? Danone is a privte company and is playing by the rules of the market. If someone wants to buy them respecting the rules and applications of the market (monopoly,…) why the french government should get involved in that? Why France should be an exception to what happens everyday? Let me guess ? Because we are better than these americans? Because France must stay French? Don t you understand that this could be a great opportunity for Danone and France?

I would like to remind a few simple facts to the french government:

DID FLORENCE AUBENAS DESERVED ALL THAT NOISE?

Behind this provocative question holds probably one of the most scandalous politically incorrect idea of the moment. France was right to wake up strongly for Florence and Hussein, but what i want to say here is that this particular hostage media coverage was excessive and somehow detrimental... I would like to share it with you why. Maybe after you read me you will agree…

NEW FRENCH PRIME MINISTER

It is official : De Villepin instead of Raffarin. New head, New ideas ?