This is the material i will use to present later today at the Israel Internet Association. Most of what i'll say is not written. Thanks to all the contributors (all names and sources available in the public wiki behind this document)
Sidenote: I created this presentation directly on Google Slides. I initially used the Google docs widgets to include my presentation, but it has to problem: it can't be manually resized (without cutting the doc) and it does not show how many times it's been viewed. I had to convert it to a powerpoint format and upload it to SlideShare. I wish there was an easier way to add it there from just a URL
update: The slides have just been featured on SlideShare homepage. That was fast....