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« Should an internet startup outsource its marketing activities? | Main | Xoopit is helping webmail change in the right direction »

01 April 2008

Comments

Roi

And imagination...

Jeff

This has continually amazed me as well. What really amazes me is the English-language Israeli sites who obviously have a global audience. - they are horrible as well.

Just look at the Jerusalem Post. It looks a university intern slapped that site together with no thought process in usability.

Fara

It's about customer service & understanding your customer - let's face it: Israelis are notoriously bad at this. How many times have you tried to call customer service here only to find that "you're the problem"!?! The cellcom & bank discount sites just reflect that they have put little effort into understanding and helping their customers. The other companies you mentioned, looking outside of Israel for their customers, realize that the Israeli standard is not going to cut it on a global site.

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