Shoes are getting technological but not sexy

Interesting observation: technology are getting to our feet. I have found myself naturally attracted to this trend without even noticing it. I am not referring to sports shoes that have used technology for a long time

I started buying Geox when they first came out and i am addicted since. They are built in a way that you feet will always breath

Then although i found them really ugly i bought Crocs which is probably one of the most interesting fashion brand out there these days. I never felt so comfortable in those light nicely design shoes. The brand is now extending to very different models, some i discovered recently in Israel

Finally i have discovered via the twit of loic, MBT shoes that have a special ergonomy that has a direct impact on your body's stability and comfort. The only problem is that they are terribly ugly

This is great but not always greatly looking (crocs and geox have ok designs but nothing to be proud of) Where are the "Apple" of technological shoes?

Comments

[Alain]

Sorry Ouriel, no matter how comfortable the Crocs might be, you'd have to pay me to wear them...

[Harry]

My wife and I both got crocs after our daughter was born. With so much standing all the time we needed them. We have one strict rule though. We are only allowed to wear them outside the house in a 1.5 kilometer radius.

[Chris U]

Ouriel, thanks for your post, I'm looking in to sports shoe technology at the moment and this post came up. The last video was interesting, there's an inventor in England who's experimenting in a similar way with heel-less running shoes. There's a short programme here in case you're interested - http://www.ideasforlife.tv/watch/40

[Ouriel Ohayon]

Alain they have some new nice one. i really invite you to try them, not the ugly big one...

[Phil]

Ouriel,

You should have mentioned as well the Mephisto, or Birkenstock, those ugly shoes from Germany, which were fashioned for old people, and which suddenly became very trendy. Do you remember the Mephisto ads in Tele 7 jours?

Phil

[Hubert]

Sometimes, ugly means special. Like the Toyota Prius.

[Jenia]

I've actually briefly considered getting those MBT shoes after watching the video that you've posted - but GOD they are so ugly! And I say this being a heavy crocks user.

It looks like shoes for the handicap, something that's intended for people with a disability.

And there's something seriously wrong with their website - can you understand the logic of placing Google ads on a brand website that sells shoes? why would they want potential customers to click on an ad and buy shoes somewhere else?

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[ComputerScreensaver]

Realy cool, brother :-)

[ComputerScreensaver]

Realy cool, brother :-)

[Memmorium]

Good idea!
P.S. A U realy girl?

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