Thanks to Guy Grimland from The Marker for this interview (in hebrew, hope this will get translated) and article on the blogs israeli startups should know. Other israeli bloggers are mentioned too (Orli, Yaron,...)
Since i can't read Hebrew i won't be able to relate what is being said there but from the list that is made i can tell the article is pretty complete.
In one word: today startups cannot ignore any more communication with bloggers, actually it is becoming a natural channel of communication where they find responsiveness, international coverage and quality exchange that sometimes goes beyond the story written. Don't get me wrong some journalists make also a great job in doing so. But the popularity of blogs specially in tech make it necessary for a startup.
One point that i have not talked about is how different it is for a startup to deal with a blogger and a journalist. This could require a full post. i think i wrote about it in the past already, but cannot find it anymore.
Basically: avoid PR, prefer normal communication tools and establish a conversation. Do not wait the last minute even though many bloggers are very responsive and if you go for an exclusive, be clear with the embargo details
PS: One precision i also cover statups in the US version of TechCrunch when time allows.
update: here is the post i was referring to on tips to communicate with bloggers
update 2: the audience data precised in the article for TechCrunch is actually the one of TechCrunch France. TechCrunch readership is way more important (650k RSS readers and 3/4 million unique monthly visitors)
Below the orginal article
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