PuddingMedia is based in California but its founders and some of its employees are Israeli (as well as R&D). They developed a voice recognition technology than can be applied for advertising purposes. They are announcing today a round of 8m dollars with Opus Capital and BRM. Congrats to Ariel Maislos the CEO and his brother Ruben
VentureBeat had the news and mention there is no competition to their technology. I am not aware of any either although voice recognition is a known technology and contextual advertising also. Plugging both in real time and achieving good conversion rates is the challenge specially in an environment where your attention is focused on the conversation.
They have a good partnership with Meebo to build a case.
Technorati tags: pudding brm opus vc israel startup
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