The information was covered by Michael on TechCrunch. I heard the rumor for a while, this will be announced today officially. Kontera provides contextual ads and has been there for a while. Well done to the team (and Sequoia and Carmel that backed the round)
I think Kontera approach is interesting and can be efficient when implemented right but i personally have a problem with contextual ads within the content as i believe they are both distracting readers but also confusing them as you cannot know those are ads before you click on the words (for first timers)
Technorati Tags: kontera, advertising
Comments