Excellent post. I totally agree with it.
So many times i see entrepreneurs or internet players mentionning Alexa as the reference for ranking. Actually it is but not because it is good: because it is the only one FREE.
(More) Reliable rankings are built by hitwise/nielsen/comscore.
Now i must confess: i use alexa but ONLY as an indicator to be compared with the reliable rankinks. More than once btw it was proven that alexa is not reliable.
When will someone build a true free reliable ranking? Popularity of mashups and blogs makes it more and more necessary. Could that be an idea for a startup?
Comments