I already explained why you should stop relying on alexa. I discovered Quantcast that could be a good option and that is run by expert web analytics guys.
Quoting Steve Rubel
In a Long Tail world the way we measure the health of a Web site is broken. For starters, thousands of sites that are powered by Ajax are being undercounted, according to BusinessWeek. Second, comScore, Nielsen and Hitwise have done nothing to reach out to the little guy to give us the tools we need to participate in their auditing process. Finally, while Alexa provides interesting data and eye candy, it's not really very accurate. It measures only a small subset of more tech-savvy users.
Looks like this is tool is just what i was expecting. Although still young, if this service can gather more websites and publishers then it can hit Alexa for sure.
Quantcast is a team of web analytics experts who want to make accurate and insightful internet audience information as widely available as possible.
For Advertisers. Our Audience Search Engine™ systematically identifies more suitable locations for your campaigns than any other search tool. Contact us at advertisers@quantcast.com for a free evaluation. We can find dozens of contextually relevant sites for even your hardest media planning and buying challenges.
For Publishers. More spend is moving online, and the portals are sold out. New revenue opportunities exist for web publishers who can articulate the value of their audience. Quantcast's free Quantified Publisher Program can help you do that, and gets you in front of planners and buyers when they are making their decisions. Quantcast can help you command the higher rates charged by large sites with their dedicated research and sales teams.
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