Can a blog exist without RSS? This question raised to my mind when i came accross a few months ago Skyblog, the most successful “blog” plateform in France (about 3 million blogs). Skyblog belongs the one of the biggest French Radio: SkyRock.

It has everything a basic blog should have except RSS feeds. A few days ago Allocine, The French imdb release also their blog plateform, apparently on the same mode (not exactly, you can find the RSS feed manually but it is not auto detected and if you add the URL to an RSS agregator it will not be found: try with this blog).

I don’t really understand that. The whole interest of blog is RSS, so you can retrieve in a central place (your RSS reader) all the blogs that you are interested in. Like that for example you can filter posts that interest you.
The only reason i could think of is that Skyblog/Skyrock (and likely also allocine) are willing to keep people reading blogs WITHIN their web browser so people can see the ads they are selling. I would not expect less from corporation whose business model is nearly 100% based on advertising.
RSS advertising is still birthing and is probably not as big as current banner formats. But maybe they should lead the way as market leaders and start including smart/non intrusive ads in RSS and let AT LAST users have the pleasure of reading blogs through RSS.
What a terrible thing for the user experience in the meantime. Eventually user experience will win, i am sure. It’s just a question of time. What do you think ?