I recently ranted about the "Copy/Paste" PR attitude in the blogosphere. Yes, there are examples like those everyday. Everyone needs to make page views.
But damn it. This is making the blogosphere a less and less interesting place to be.
Take this news about Apple selling 1 million iphone units of iPhotos in 10 days. Great! Great app. Everyone talks about it. But...
But why this uniformity in treatment? Why do we need 20 titles saying exactly the same thing. Can't anyone dig deeper?
Yep they sold 1 million apps: but is that surprising really?
- Why no one paid attention to why? Apple has put a massive promotion around this app (default news and noteworthy, In store promo, Videos on the site, youtube,...)
- Why no one asks about how the app is performing in terms of usage, recurring usage,..
- Was it downloaded more on iPhone/iPad? How do they rank compare to each other (both in position, rating and review?)
- Why no one asks how this performs compared to other Apple's native apps (works, pages, keynote,..)
Yes this is a very data point. But copy pasting Apple's PR just won't cut it!
update: Sarah at Techcrunch wrote a "dig deeper" post