iDigital/Apple Store in Tel Aviv. Nice but way overpriced

I was in shock when i started to compare the prices of the iDigital/Apple Store recently opened in Tel Aviv with current US Apple prices. On average 30 to 40% (on some accessories up to 70%). The proof in video below shot direct in live from the Apple store in Tel Aviv

Israelis travel. they are hyper price sensitive. I expect this to have a direct impact on accessories/laptop than can be conveniently bought abroad and taken in through customs (just like i did). Let's precise this is not an **official** apple store. it is a premium reseller. They have to take some margins and pay taxes. But the price gap is way too big (click on pic to see equivalent in USD and original prices from the apple store)



Another example : i wanted to buy the wireless keyboard sold 79 USD in the USD and 470 NIS here in israel or 139 USD ; ok i forgot you need to add those special hebrew characters on the keyboard, marginal cost = 1 USD all included

From my short observation: most people where here to try/taste and not to buy...

Funny. My ISP sent me a reduction of 42 NIS on the purchase of a Macbook...What an incentive



Other than that the Story is quite nice

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