[execution is the key] Apture, my new blog companion

I rarely get excited by a blog plugin; But i have been trying apture on this blog and on TechCrunch France for a week and all i can say is that this is a must have. I wish snap.com could do that. It allows you simply to add rich content to any content on you blog, directly from your blog. I covered Apture extensively on TechCrunch France (first reactions from readers are really good too) today and invite to see the video below. It is a great example of how execution is the key. Apture is * way better * than Zemanta, trying to, unsuccessfully, solve the same need. Apture enables you to add content bubble just like on this example here with John Coltrane

See the video below to better understand

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