In matters of business, Israel is not only good at exporting high tech successes. Since i arrived in this country i am observing more brands being present successfully abroad. A few examples
:: Food: Israel makes on of the best cafe in the world. ArCaffe one the israeli network has open in the heart of Paris a successful shop. Max Brenner, a local chocolate bar, is also expanding both in the US and Australia. It is a matter of time before some of the other coffee networks (Espresso Bar, CafeCafe, ..) will gun for global expansion (specially the USA addicted to the StarBucks coffee soup)
:: Cosmetics: Ahava is a case study for Israelis on how to build a strong unique international brand from Israel. This cosmetic company makes beauty products from the dead sea and sells worldwide (even can hire international stars like L'Oreal does)
:: TV shows: Hakatsefet a TV game was licensed (to Endemol i think)internationally. Now The TV series Betipul will be adapted by Mark Whalberg (actor and producer of Entourage) for HBO. Below the trailer of upcoming "in Treatment"
:: update Music : How could i forget the field that is most important to me with the Internet. There are International Music stars coming from Israel. Not always famous in Israel. But pretty famous abroad. Specially in Jazz. Avishai Cohen (Bass), Avishai Cohen (Trumpet), my friend Yaron Herman (piano) Yael Naim (Very well known in France, song voice of MacBook Air Ad and totally unknown in Israel) and Anat Cohen (sax). In classical music the list is also noteworthy: Itzhak Perlman, Daniel Barenboim, Shlomo Mintz, ..
There are certainly more examples (when i was in eastern Europe i saw shops by Kenvelo) and this is a strong indicator that, although not as obvious as it may be, we have in Israel a strong know-how in building international brands and not only high-tech.
Because of the small size and multi-cultural nature of this country i even think we have some of the best resources and brains in order to produce world class products and address international markets.
More examples will come soon, i am sure