The israeli newspaper just published an article on iDrink called "iGeek". since i can't really read hebrew i asked my self if the title was any representative of the crowd that is attending iDrink. I am still in search of the true meaning of the word "Geek".
What i can say is that most people attenting iDrink are passionnate about the internet (this is our slogan on our site btw). They come because they are curious, because they want to interact and they want to connect, know more and sometimes do business. Is this being a Geek? Maybe.
I see the article makes a parallel with the branding of Apple products. This was indeed part of the rational behind the name. "iDrink" was born in my mind out of several thing:
i for Israel
i for internet
i for interaction
Thanks to Yuval for the article. What do you think about it by the way since i can't understand it ?
Comments