I read in the marker that Myspace plans to arrive in Israel and even is searching a content manager. The israeli market is already so crowded with local Social Networks and social services (including ICQ) that i wonder how on earth they are going to manage here. If you look at the israeli internet landscape no big internet brand except msn (through a strategy of local content partnership) managed to succeed in Israel. Google is very strong in Israel, but you'll allow me not to compare MySpace with them.
what do you think about that?
I don't think the problem is if there is space for it. Look at facebook - recently it is taking out themarker cafe in Israel even though they do not offer an Hebrew version. I think it's a matter of getting enough traction and critical mass. However, I think that myspace are too late to join the game - they are becoming obsolete in the US and trying to play catch up by offering a platform. In order for them to succeed in Israel they would have to do something revolotunary that would move users to them from other social networks, and so far, it doesn't seem like they have something like that
Posted by: Amir | 14 October 2007 at 04:29 PM
I definitely think that there's space for them in Israel.
Giving their international nature with their focus on music and arts, they can surely provide the necessary gate for this audience to the world, which is something that no Israeli community website can/will provide.
If they'll go after all of the audience at first then this can be a problem for them in terms of differentiation, and as you wrote on your posts series - execution here is the key!
Posted by: Account Deleted | 20 October 2007 at 04:23 PM
I think myspace are coming o Israel to enjoy our good developers, not to find some few more users.
Posted by: lior | 21 October 2007 at 09:58 AM